Inbound Marketing & Business Development Specialist
High-Volume Marketing, Conversion-Driven Web Optimization Q1 2003 - Present
Conversion Streamlining & E-Commerce Optimization
Provision and optimization of all content, both existing & authored; generation, oversight and analysis of all SEO & SEM productivity.
Development, analysis and execution of high-performance reputation management strategies, internally and as an advisor to our clients.
Delegation & confirmation of scheduled SEO task completion, as well as procurement of task schedule per project; experienced in strategic marketing execution for up to 11 concurrent clients monthly.
Direct communication with decision-making client personnel in sales capacities. Dedicated to building relationships through an ongoing obligation to performance.
Reporting with Google Analytics & Webmaster Tools (Bing /Yahoo) for trending & optimization potential, as well as client advisory.
Determination of marketing reach and analysis of top-performing search term strategies. Assessment of competition for PPC budget forecasting adjustments; confirmation of positive ROI, examination of CPM, CPC, CPA.
Content authoring and optimization; generation, tuning and analysis of active campaign & SEO effort productivity.
Balanced SEO tasks for 5-7 clients daily; provided strategic website marketing objectives for up to 11 sites monthly.
Reporting with Google Analytics & Webmaster Tools (Bing /Yahoo) for trending & optimization potential.
Analysis of top-performing search terms for competitive assessment & PPC budget forecasting based upon marketing reach; initiates strategies to achieve max ROI in all PPC campaigns, validating CPM, CPC, CPA and other factors.
National Sales Affiliate
Affiliate Sales Partner with WebXperts - Provisionary, Q4 2014
International Business Sales Strategies
Oversight of sales-based international expansion strategies. Acting adviser on international expansion strategies for merchant and medium-sized businesses.
Coordinate with off-shore management regarding sales strategies & performance stateside, confirmation of lead delivery.
CMS & E-Commerce Development (WordPress, BigCommerce, T-Hub, etc.)
Sales & Operations Support Specialist
Loan Origination Software Support - Q3 2009 thru Q1 2014
Loan Origination Software & Business Technical Support
Support of technical difficulties & systemic glitches within a WiPro / Gallagher / NetOxygen2-based LOS known as ProNet.
Extensive technical documentation of systemic glitches & production environment errors via Track-It CRM.
Support of Desktop Underwriter, Government Underwriting System, Loan Processor & Optimal Blue systems.
Supported newly-delivered hardware configurations for Windows 7 machines configured for/with 2003 Active Directory, Exchange/Outlook 2003 & SharePoint. Documentation via Track-It CRM. Resolved 35-65 daily requests.
Internal IT Services Consultant
Internal Technical Support - Q3 2008 thru Q2 2009
Executive Technical Support Services
Fielded executive-level employee support requests from WMG & affiliates nationwide, stationary (internal) & remote (VPN), via phone and email. Assisted with DreamWorks Motion Pictures hardware deployment.
Administered Windows 2003, Active Directory & Oracle; configurations for Aventail SmartTunnel VPN Client & Oracle printers; support for Citrix Program Neighborhood environments. Documented in Remedy CRM.
Specialized Technical & Communications Recruiting
Technical Recruitment - Q3 2004 thru Q2 2005
IT and Telecommunications Headhunting
Full ownership of hiring process, sourced resumes per client criteria in technology and telecom sectors.
In-person screening, I-9 certification, reference checks, all correspondence relative to presentation of candidate to client, finalization of offer & maintenance of employee relations beyond tenure of employee contract.
Business-to-Business Support Services
Business Technical Support - Q1 2004 thru Q3 2004
Business-Level Internet Service Support
Supported business-scale customers subscribed to Verizon’s Business DSL product. Software support perimeters included Windows thru Windows XP and Macintosh thru OS-X. Configured DNS, TCP/IP, PPPOE, via GoTo My PC.
Coordination between provisioning central office technicians, data center hubs and field technicians to verify working central office equipment, provisioned DSL lines, and remote testing.
Operations, Recruitment & Support
HR Recruitment, Work Force Management & Broadband Technical Support - Q3 1999 thru Q1 2003
Consumer ISP Service, Support & Operations
As part of the Workforce Management team, became certified on-site at Aspect in Brentwood- TN in optimization & generation of schedules for hundreds of representatives in call-centers nationwide, which consisted of Call Forecasting, Call Trend Reporting & optimization via Real Time Adherence reports via Aspect’s Series 5 Workforce Management Software, a Call Forecasting / Staffing Optimization / Schedule Generation enterprise solution.
In Recruitment, Staffed both Pasadena and Sacramento call centers during prime call-center growth period. Oversaw hiring process for more than 600 employees, both temp and permanent, in IT and telecommunication sectors. Corresponded with candidates for employment based on internet-sourced resumes, and walk-in applications. Organized & conducted off-site job fairs & aptitude evaluations for eligible candidates.